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|"On the Homefront in Northern California" Examines Human Impact of War in the Daily Lives of Local Communities|
KQED Delivers New, Live, Weeknight TV-Radio-Web Simulcast Exploring Community Perspectives, Impact and Response to the War in Iraq
Expanded Radio, TV and Web News Coverage; KQED Public Television Continues to Offer Regular Daytime Programming as 'Safe Haven' for Children
San Francisco, California, March 21, 2003 -- KQED Public Broadcasting today announced the launch of special, live, multi-media initiative in response to the war in Iraq and its impact on Northern California communities. Starting Monday, March 24, On the Homefront in Northern California will be simulcast on KQED Public Television 9 and KQED Public Radio 88.5 FM and streamed live on KQED.org each weekday evening for an indefinite run. The locally produced special limited series will air from 7 to 8 p.m. -- the first half hour simulcast on KQED Public Television and Radio and KQED.org, with the dialogue and audience feedback continuing on KQED Public Radio and KQED.org for an additional half-hour from 7:30 to 8:00 p.m., as well as post broadcast online discussions for select programs.
On the Homefront in Northern California was created to provide a time and place for the people of Northern California to reflect, react and respond to the war's impact here in the local community. On the Homefront will reach a potential audience of more than 6 million via television, radio and the web. It is KQED's first major multi-media initiative featuring live simulcast since the public broadcaster began conversion of its facilities to digital technology in 1999.
"As a public broadcaster our role is to provide programming that informs, educates and engages the audiences we serve, so it was clear that KQED has a responsibility to provide this forum for thoughtful conversation," said John Boland, KQED executive vice president and chief content officer.
"Since KQED is in the unique position of having locally owned and operated television and radio stations under the same roof along with a robust Web site, it made sense to bring the full power of our multi-media capability to this important program, which is especially needed in this time of uncertainty," added Boland.
Veteran newscaster Dave Iverson will host interviews with local experts, as well as various other community members, followed with a Q&A segment with participants from telephone call-ins and Web write-ins, all pertaining to the theme of each evening's program. On the Homefront will provide an informative and engaging space for local residents to actively participate and learn about the impact of the war; discuss how parents and teachers talk to kids about war; look at issues of homeland security; be informed of potential coping/healing tools; examine the effects on area military and immigrant families, etc. -- all through the lens of our unique local, Northern California perspective. This cross-platform media environment is conducive to sharing, learning and understanding during this sensitive time in our community and in our world.
Production of On the Homefront in Northern California for public television, radio and online is supported through a charitable gift annuity established with KQED by our late co-founder, Jonathan C. Rice. On the Homefront is also made possible by the generous support of the members of KQED.
Other KQED coverage during this time of international crisis:
KQED Public Radio will provide round-the-clock coverage of international, national, regional and local news, in cooperation with NPR, the BBC and other content providers as well as specially-produced programs from KQED's own news and public affairs team. Regularly scheduled programs will be preempted as needed to broadcast breaking news.
KQED Public Television will retain its regular schedule of daytime educational and children's programming schedule as a safe haven for young children and families, and, in addition to On The Home Front: Northern California, will present war-related news and analysis from PBS and special editions of This Week in Northern California on Friday evenings.
KQED.org has created a special area devoted exclusively to coverage related to the Iraq crisis, including live streaming of the KQED Radio service and an audio archive featuring KQED Radio coverage, advice for parents on how to talk to their children about the war, links to original research and reporters' web logs, NPR and PBS programming resources, and up-to-date schedule information for KQED radio and TV.
On the Homefront in Northern California is a production of KQED Public Broadcasting. Co-executive producers are Michael Isip and Raul Ramirez. Host and managing editor is Dave Iverson; Peter Borg is the director; producer for television is Jon Fromer, and associate producer is Robin Epstein. Radio producer is Andrea Kissack, and associate producer is David Minkow. Online Producers are Colleen Wilson, Angela Morgenstern and Carol Cicerone. Executives in charge of production are DeAnne Hamilton and Jo Anne Wallace.
KQED operates KQED Public Television 9, the nation's most-watched public television station, and Digital Television 30, Northern California's only public television digital signal; KQED Public Radio 88.5 FM, the most-listened-to public radio station in the nation; the KQED Education Network, which brings the impact of KQED to thousands of teachers, students, parents and media professionals through workshops, seminars and resources; and KQED.org, which harnesses the power of the Internet to bring KQED to communities across the Web.