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|KQED Public Broadcasting Awarded $2 Million Kresge Foundation Challenge Grant|
Grant is Released Once KQED Achieves $68 Million Mark
Bullish Campaign for the Future Continues as Final Phase Approaches
San Francisco, California, February 6, 2002 -- KQED Public Broadcasting, Northern California's leading public broadcasting and educational institution, has been awarded a $2 million challenge grant from The Kresge Foundation in support of the KQED Campaign for the Future. Outgoing KQED president and CEO Mary Bitterman made the announcement.
To date, the KQED Campaign for the Future has raised over $52 million from generous individuals, foundations and corporations toward its $70 million goal. The Kresge Foundation challenge grant serves as the final $2 million in the Campaign, so KQED must raise the remaining $16 million in order to receive the grant funds.
"The Kresge Foundation has been a longtime friend not of only KQED, but public broadcasting nationwide," noted Bitterman. "Its generous grant will serve as the final piece in helping KQED Public Broadcasting achieve our bold and steadfast mission of better serving the citizens of Northern California for years to come."
In response to the unfunded federal mandate to convert television broadcast technology from analog to digital, KQED Public Broadcasting has embarked on the KQED Campaign for the Future. The initiative is an effort to secure funding from individuals, corporations and foundations for the conversion to digital technology for television and radio; the development and production of new and existing television and radio programs; and transition KQED's infrastructure to move toward the digital future. The KQED Campaign for the Future also encourages broad-based strategic partnerships with other organizations throughout the region.
"Now is the time for everyone in the community to show their support of KQED. With 90% of the Bay Area population using our services, we believe we will receive the gifts needed to reach this goal," stated Bernard Osher, Campaign chairman. "We are very pleased to have received a grant equal to the largest grant ever given by The Kresge Foundation to a public broadcaster."
"In this cycle of grantmaking, our trustees were pleased to support a range of organizations reflecting almost the entire breadth of the non-profit sector," indicated John E. Marshall, III, president and CEO of The Kresge Foundation. "This diverse group is responding to the new challenges represented by their communities or sustaining activities that have demonstrated their effectiveness."
The Kresge Foundation is an independent, private foundation created by the personal gifts of Sebastian S. Kresge. It is not affiliated with any corporation or organization. At the time of its last round of grant announcements, The Kresge Foundation awarded 164 grants in 2001 for a total of $111,467,000. Grants are made to institutions operating in the areas of higher education; health and long-term care; arts and humanities; human services; science and the environments; and public affairs.
KQED operates KQED Public Television 9, the nation's most-watched public television station, and Digital Television 30, Northern California's only public television digital signal; KQED Public Radio 88.5 FM, the most-listened-to public radio station in the nation; the KQED Education Network, which brings the impact of KQED to thousands of teachers, students, parents and media professionals through workshops, seminars and resources; and KQED.org, which harnesses the power of the Internet to bring KQED to communities across the Web.