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EDUCATION NETWORK
KQED Launches Safe, Fun Web Sites For Bay Area "Tweens"

Discover "Where Fun and Learning Click!" Online with Five New Web Sites Devoted to Youth Issues and Interests

Web Sites will be Integrated into Teacher Training and Used as Educational Resources

San Francisco, January 24, 2003 -- KQED Public Broadcasting and a handful of other public television stations around the country will participate in a pilot project to increase outreach to an elusive group of children -- those between nine and 12-affectionately known as "tweens." The initiative, called Where Fun and Learning Click!, is led by KQED Education Network and KQED's third media platform, KQED.org.

"The five new sites -- developed by the Corporation for Public Broadcasting -- have been a springboard in allowing technology and education to merge for the benefit of older kids," noted Richard Winefield, vice president for KQED Interactive and educational services. "We're adept at reaching young children and have established popular and award-winning programming for those ages. Now we can begin to expand our services to older children with these new tools and resources."

By visiting kqed.org/ednet, parents and kids alike will find engaging content and activities and links to five new Web sites, including:

Backyard Jungle (backyardjungle.org) encourages kids to discover the natural world around them though maps, photos, drawing and words.

Don't Buy It (pbskids.org/dontbuyit) helps youth find their way through the maze of media hype and think critically about the media.

It's My Life (pbskids.org/itsmylife) offers advice on everything from surviving middle school to dealing with arguments between friends.

Plastic Fork Diaries (plasticforkdiaries.org) presents an episodic tale of lunch and life at a fictional middle school told through the journal of students from diverse backgrounds -- all with nutritional education in mind.

3d&i (3d-i.org) invites kids to cultivate their own visual intelligence and taste, and learn about a range of design fields.

KQED Education Network (EdNet) is using its extensive network and resources to promote the Where Fun and Learning Click! sites by incorporating these Web tools into its professional development workshops for educators, which are currently being conducted for K-12 teachers throughout the Bay Area. These workshops cover such topics as media literacy, diversity in the classroom, integrating the Internet in the classroom and video editing. In addition, Education Network has introduced pre-service teachers to these important student resources in teacher credentialing programs.

The new Web sites are presented in collaboration with two leading educational organizations serving this age group -- the Boys and Girls Club of America and the Association for Library Service to Children, a division of the American Library Association. Development of the sites was funded by the Corporation for Public Broadcasting (CPB).

EdNet, KQED's education and outreach division, works to ensure that programs have a life beyond broadcast, extending the impact of KQED's resources into the community through a range of media-making opportunities, workshops, teacher trainings, public forums and community events.

KQED Public Broadcasting operates KQED Public Television 9, one of the nation's most-watched public television stations during prime-time, and KQED's digital television channels, which include KQED HD, KQED Encore, KQED World, KQED Life and KQED Kids; KQED Public Radio, the most-listened-to public radio station in the nation with an award-winning news and public affairs program service (88.5 FM in San Francisco and 89.3 FM in Sacramento); KQED.org, one of the most visited station sites in Public Broadcasting; and KQED Education Network, which brings the impact of KQED to thousands of teachers, students, parents and media professionals through workshops, seminars and resources.

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