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Economy

San Jose Needs Another $100,000 to Promote ANA Flight

Mineta San Jose International Airport officials are asking the city to come up with more money to promote newly relaunched Dreamliner flights to Tokyo.
 
Airport spokeswoman Vicki Day said they need $100,000 to replenish a cooperative advertising agreement between the airport and All Nippon Airways. She said the airport spent that much to promote the new 787 Dreamliner flights in January.

"And then unfortunately it was only up and running for four days before the Dreamliner got grounded," she said. "So we didn't really get the benefit of the advertising and the promotion that we had done when they launched in January. So, it basically resets the clock."

The flights resumed between San Jose and Tokyo earlier this month, after the Dreamliner was cleared of technical problems. Day said there's high demand for the Tokyo route, and the airport wants to ensure its success.
 

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