If you want to buy local, organic food, a farmers' market is a great option. But you need to have the time since locations and hours are limited. Enter the latest crop of web-based grocery services, tailored specifically for consumers who want local foods delivered right to their doorstep.

A San Francisco startup called Good Eggs just joined the ranks of those doing home delivery service for the Bay Area. They're a kind of middle-man between local farmers and consumers who are very particular about where their food comes from.

What makes this iteration of grocery delivery different from failures of the past, such as Webvan from the first dot com boom and bust?

Host Stephanie Martin talks with Wall Street Journal reporter Lora Kolodny, who has followed the evolution of this business model.