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Nielsen Study Notices Growth In Social TV

Renee Montagne talks to Dierdre Bannon of Nielsen about its new report on social media use. Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

Source: NPR [http://www.npr.org/2012/12/04/166464854/nielsen-notices-growth-in-social-tv?ft=3&f=1003,1004,1007,1013,1014,1017,1019,1128]

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