Apple CEO Tim Cook led the company's rollout of new products on Wednesday, including the iPhone 5. The sleeker, more powerful phone carries on Apple's tradition of pushing its own technology to new benchmarks. Cook used his message to convey a sense of momentum at the company.

"Apple has never been stronger," he said. "And that's because of the dedication and creativity of our employees throughout the world that they bring to their jobs every single day.

With a slightly larger screen, the iPhone 5 still sets records as the thinnest, lightest smart phone on the market.