SCOTT SIMON, HOST:
The Valomilk was once advertised as the 5-cent candy bar with the 50-cent taste. While the price has changed, the product hasn't. For more than 80 years, a company in suburban Kansas City, Kansas has been using the same recipe to churn out the concoction of chocolate and creamy marshmallow goo. Kansas Public Radio's J. Schafer toured the family-owned factory where Valomilks are made.
J. SCHAFER, BYLINE: The candy-making machines are busy on this factory floor inside a warehouse in Merriam, Kansas. It's the headquarters for the century-old Sifers Candy Company, where Russell Sifers is a fourth-generation candy-maker.
RUSSELL SIFERS: We make Valomilks. It's the only product we make. They come in only one size and only one flavor. I don't think anybody else in the world makes only one product.
SCHAFER: And for people who've never tried a Valomilk, what exactly is it?
SIFERS: It's creamy, flowing marshmallow center in two, pure, milk-chocolate cups. When you bite into the crisp chocolate shell, which is hand-tempered, the marshmallow will ooze out and run down your chin. We have a saying: You know it's a Valomilk when it runs down your chin.
SCHAFER: I don't know if that's a good marketing ploy. It's kind of a messy candy to eat.
SIFERS: Guaranteed to be the messiest candy in the country, but that makes them fun.
SCHAFER: Was it almost by accident that this candy was discovered or is that the legend?
SIFERS: This candy, the Valomilks, were started in 1931. A candy-maker named Tommy was supposed to be making penny marshmallows. Well, one day, Tommy got drunk. You see, vanilla has a high alcohol content and in the old days candy-makers were notorious for taking a few snorts now and then.
And one time, Tommy had a few too many and messed-up a batch of marshmallow. Instead of setting-up, where it could be cut, it remained runny, even after it had cooled down. My grandfather, not wanting to waste anything, thought, hmm, why don't we take a scoop of that and put it into a chocolate cup, since they were already making hand-dipped chocolates at that time, and see what it taste like?
So, they made a chocolate cup, put a scoop in there with a spoon. Put some chocolate on top. Cooled the chocolate back down and when they bit into it, it ran. It's not supposed to run. It's wrong. So we've been making wrong, right, ever since 1931.
SCHAFER: Where does the name Valomilk come from?
SIFERS: The Valomilk comes from V for real vanilla, the Bourbon vanilla that we always use. ALO is to describe it as marshmallow, and milk is to describe it as creamy, marshmallow. So, it's creamy, flowing marshmallow center.
SCHAFER: And wiping that creamy, flowing marshmallow from my chin, for NPR News, I'm J. Schafer, in Merriam, Kansas.
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SIMON: This is NPR News. Transcript provided by NPR, Copyright National Public Radio.