NCPB Senior Management

Linda O'Bryon
Chief Content Officer

As chief content officer, Linda O'Bryon leads the content divisions of Northern California Public Broadcasting (NCPB), overseeing a staff that includes television, radio, and online senior managers, producers, editors, reporters, programmers, web content developers, educators, and technical personnel for NCPB's three television stations, KQED/San Francisco, KTEH/San Jose, and KQET/Monterey; and two radio stations, KQED 88.5 FM/San Francisco and KQEI 89.3 FM/Sacramento.

O'Bryon has fostered the development of a number of programs, including the KQED Radio series California Money and The Do List, the KQED/KTEH Television co-production Saving the Bay, as well as extensive cross-platform projects, including coverage of the 2008 elections, Climate Watch, Facing the Mortgage Crisis, Immigration in Focus, and new seasons of QUEST.

O'Bryon joined NCPB in January 2007. She is the founding executive editor of Nightly Business Report (NBR), which is distributed nationally by PBS on more than 250 stations. In addition to editorial oversight of NBR, she also served as senior vice president and general manager of NBR Enterprises, the operating division of public station WPBT/Miami, where she orchestrated worldwide distribution and content partnerships that have helped shape Nightly Business Report into an international news force around the world.

O'Bryon spearheaded the creation of NBR in 1979, when she was serving as news director at the South Florida public television station. When NBR was launched, she both managed the program and served as its co-anchor. O'Bryon joined Miami-based WPBT2 as a producer/reporter in 1976, and later that year became the first woman television news director in South Florida. Before joining public television, O'Bryon was a producer at WPLG, Miami's ABC affiliate. She began her career as an on-air reporter for KCPX (now KTVX), Salt Lake City's ABC affiliate.

O'Bryon's work has earned her the distinction of being named one of the 20th century's Top 100 Business News Luminaries by TJFR. That group also ranked her as the nation's most influential woman business news executive in 2001. She has received numerous other awards, including awards from Ohio State, Economic Understanding/Dartmouth College, American Women in Radio and Television, and the Corporation for Public Broadcasting. She is also the recipient of the 2004 Distinguished Achievement Award from The Society of American Business Editors and Writers (SABEW) for her role as a pioneer of television business news. In 2005, a team of Nightly Business Report journalists won a national Emmy Award for business and financial reporting for the program's extensive coverage in China. O'Bryon has reported nationally and internationally, and has interviewed numerous world leaders and executives including Warren Buffett, Steve Forbes, Bill Gates, Jack Welch, and former President Jimmy Carter.

O'Bryon served as a juror for the Knight-Ridder Excellence Awards for more than ten years, and as a member of the Board of Trustees of American Public Television for five years. She was recently elected to the Board of Trustees of the World Affairs Council of Northern California. She is a frequent public speaker, having keynoted numerous national and local events.

Born and raised in Washington, D.C., O'Bryon graduated cum laude from the University of Miami with a major in journalism and a minor in economics.