Mon, Apr 7, 2008 -- 10:00 AM
Adam WerbachDownload audio (MP3)
Once the youngest president in the history of the Sierra Club, San Francisco-based Adam Werbach has served as a sustainability consultant to Wal-Mart and recently sold his firm to global advertising giant Saatchi and Saatchi. We talk with Werbach about his goal "to construct a consumer movement for sustainability" -- and about the risks of corporate "greenwashing."
Host: Michael Krasny