Mon, Apr 7, 2008 -- 10:00 AM

Adam Werbach

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Once the youngest president in the history of the Sierra Club, San Francisco-based Adam Werbach has served as a sustainability consultant to Wal-Mart and recently sold his firm to global advertising giant Saatchi and Saatchi. We talk with Werbach about his goal "to construct a consumer movement for sustainability" -- and about the risks of corporate "greenwashing."

Host: Michael Krasny

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