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Tue, May 21, 2013 -- 9:00 AM

Yahoo Acquires Tumblr


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Mario Tama/Getty Images
Yahoo CEO Marissa Mayer speaks about the company's acquisition of Tumblr at a press conference in Times Square on May 20, 2013 in New York City.
Mario Tama/Getty Images
Yahoo CEO Marissa Mayer speaks about the company's acquisition of Tumblr at a press conference in Times Square on May 20, 2013 in New York City.

On Monday, troubled internet giant Yahoo announced it will purchase Tumblr, the social media and blogging network. We speak with the Silicon Valley journalist who broke the story about what Yahoo hopes to gain from the $1.1 billion acquisition, whether it can increase its appeal to younger audiences and the implications for Tumblr's loyal user base.

Host: Scott Shafer

Guests:

  • Kara Swisher, co-executive editor for All Things D

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