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Thu, May 3, 2012 -- 10:00 AM
Leonard Mlodinow: 'Subliminal'
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We'd like to think that the choices we make are the product of deliberate, conscious reasoning. But Leonard Mlodinow says that's not the whole story. In his new book, "Subliminal: How Your Unconscious Mind Rules Your Behavior," Mlodinow discusses the many hidden quirks of the human brain that shape our decisions and understanding of the world.
Host: Michael Krasny
Guests:
- Leonard Mlodinow, author, screenwriter, physicist and lecturer at the California Institute of Technology
More info:
- About the book "Subliminal: How Your Unconscious Mind Rules Your Behavior" : at IndieBound.org
Mlodinow's other books include "Feynman's Rainbow," "The Drunkard's Walk: How Randomness Rules Our Lives" and "Grand Design," co-authored with Stephen Hawking.
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