Thu, May 3, 2012 -- 10:00 AM
Leonard Mlodinow: 'Subliminal'Download audio (MP3)
We'd like to think that the choices we make are the product of deliberate, conscious reasoning. But Leonard Mlodinow says that's not the whole story. In his new book, "Subliminal: How Your Unconscious Mind Rules Your Behavior," Mlodinow discusses the many hidden quirks of the human brain that shape our decisions and understanding of the world.
Host: Michael Krasny
- Leonard Mlodinow, author, screenwriter, physicist and lecturer at the California Institute of Technology
- About the book "Subliminal: How Your Unconscious Mind Rules Your Behavior" : at IndieBound.org
Mlodinow's other books include "Feynman's Rainbow," "The Drunkard's Walk: How Randomness Rules Our Lives" and "Grand Design," co-authored with Stephen Hawking.